LEAP 2026 Exhibitor Guide: How to Stand Out in Riyadh

LEAP 2026 takes place 31 August – 3 September 2026 at the Riyadh Exhibition & Convention Centre in Malham, and it is now one of the largest technology events in the world. For exhibitors, that scale is the opportunity and the problem: the floor is vast, the crowd is international, and your team can only speak to a fraction of the people who pass your stand.

The show at a glance

• Dates: 31 August – 3 September 2026
• City: Riyadh, Saudi Arabia
• Venue: Riyadh Exhibition & Convention Centre, Malham
• Audience: international tech buyers, government and enterprise decision-makers, investors

Why it matters for exhibitors

Saudi Arabia's Vision 2030 has made Riyadh a magnet for global technology spend, and LEAP is where much of that attention concentrates for one week. Visitors expect polish, and — this being the Gulf — they expect to be received with genuine hospitality. A stand that greets people warmly, in Arabic and English, signals that you understand the market.

How to make your stand the one they remember

• Welcome every visitor, not just the ones your team reaches — an AI Brand Ambassador greets each passer-by in their own language, from open to close.
• Speak Arabic with the right courtesy — the cultural cue that earns trust on a Riyadh floor.
• Free your sales team to close — let the ambassador handle the welcome and common questions while your people focus on qualified conversations.
• Be photographed — a striking, on-brand host draws a crowd and travels on social.